For the past two years, the AI team at Pocket Worlds has been quietly building tools that help millions of people create things they couldn't create before. Today we're giving that work a name: Pocket Labs.
Why now?
The short answer: because the work has earned it. What started as a few experiments in generative AI has become a core part of how Highrise works — from world creation to content moderation to how our own engineers build software.
We're not launching a separate company or spinning up a research lab disconnected from product. Pocket Labs is an applied AI division. Every project ships to real users.
What we believe
Our thesis is simple: the best AI removes barriers to human creativity. A teenager shouldn't need professional 3D modeling skills to build the virtual world she sees in her head. A community manager shouldn't spend hours on repetitive moderation. An engineering team shouldn't be bottlenecked by headcount alone.
AI closes those gaps — not by replacing people, but by giving them superpowers.
What we've built so far
- Rosie: Our AI world creation engine. Describe a world in words or an image, and Rosie builds it. Live in Highrise today, used by millions of creators.
- Trust & Safety agents: AI-powered moderation that handles scale so human reviewers can focus on nuance.
- Internal AI tooling: Developer tools that make our 120-person team punch above its weight.
What's next
We'll be writing more here about the technical and product decisions behind our work. Not press releases — real engineering and product stories from the people building this.
If this kind of work interests you, we're hiring. See open roles →